The Olympic Amsterdam

The Olympic Amsterdam: An iconic new destination connecting innovation, sports and mobility. The well known Citroën buildings and the Olympic Stadium are three of Amsterdam’s most iconic landmarks. This famous triptych that was designed by Dutch architect Jan Wils, breathes a rich sports heritage and a pioneering mobility industry. The two original Citroën buildings were built in 1931 and 1962 as modern multi-disciplinary headquarters and have inspired a grand vision for today. One in which they give rise to a new thriving urban area where the development of mobility, sports and innovative ideas combine with the rest of the city. A vibrant destination where modern offices, retail concepts, lifestyle brands, high-end restaurants, and outdoor art seamlessly blend with an inviting new public space.

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The Olympic 1931

New Business Opportunities with an Industrial Aesthetic
Over the course of its life, Citroën’s pioneering garage and high-ceilinged showroom built to adapt to changes in the mobility industry has always been an iconic landmark in the city of Amsterdam. This grand old industrial classic is almost a century old but has lost none of her charm and elegance. Today the South Building gets a new life as Amsterdam’s freshest business/sports/mobility powerhouse. As architectural details are beautifully restored and the interior with original features gets a premium update the building is now open to new ideas, new directions and new developments. BiermanHenket is the architect responsable for the new plans.

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The Olympic 1962

A Place to Meet, Eat and Do Business
Originally built in 1962 from steel reinforced concrete, Citroën constructed the North Building to house its offices and a second showroom and garage. After half a century in service, it will now be transformed into an eclectic mix of offices, restaurants, café's and inviting (sporty) public spaces in and around the site. The industrial character of this national monument sets the building apart: Light and transparent, skillfully restored following the visual language of Jan Wils and completely accessible to the public. In the same way as The Olympic 1931, it’s way-leading in contemporary workplace design that inspires progress. Rijnboutt is the architect for the plans of the Olympic 1962.

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The Olympic Stadium

The Olympic Stadium: Where it All Started
Since its birth in 1928, up to the renovation in 2000, the Olympic Stadium has been acclaimed for its national and international cultural events and thriving sports culture. From lively sport events such as the kick-off of the 1954 Tour de France right outside the stadium, as well as the 1962 European Cup final between Benfica and Real Madrid and no less than 77 home matches of the Dutch national football team – this is a magical place and hallowed ground for all sports lovers. Today, it attracts 1,4 million people each year to a variety of events that seek a sense of ‘olympic’.

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The Olympic area

A Truly Mixed-Use Destination
The development that is now in motion at The Olympic Amsterdam will transform this area into a new platform for emerging businesses and sports-related recreation; one that responds to its context and neighbouring developments, for example the living and culinary hotspot at the Stadionplein (the ‘South Block’) and the high-end new style buildings, shops and supermarkets of the ‘North Block’. You will find yourself amidst a new vibrant city quarter with sports and cultural events, shops, galleries, bars, and restaurants, all set within an area of squares and open spaces. Being at the intersection of the “Sportas” and the “Zuidas”, you will also find one of the best-connected hubs in Amsterdam, accessible to a wide (international) audience.

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Agenda


The Olympic Journal